Leadspace Radio

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How to Tackle Marketing Attribution and Forecasting

Hear Nadim Hossain, CEO and Co-Founder of Brightfunnel answer all the big (and some quite geeky) questions about marketing attribution. Every data-driven marketer agonizes over this but it's critical to get it right to build an effective, optimized marketing machine.

Nadim dives into:
  • Pros and cons of the different types of marketing attribution (first touch, multi-touch, etc)
  • When is a company ready for multi-touch attribution?
  • The biggest mistakes marketers make with attribution
  • How does this fit with Account-Based Marketing initiatives
  • And much much more!

Leadspace uses predictive analytics to target the prospects that look like your best customer. Social web and structured data come together under the Leadspace platform to deliver best in class enrichment, advanced predictive scoring and confident lead discovery, that's Leadspace. Learn more at Leadspace.comor email me directly at damon@leadspace.com.

Amnon Mishor on Predictive Analytics - What are they and do I need them?

Hear one of the biggest names in predictive analytics give his take on this exciting space. Amnon Mishor, Founder & CTO of Leadspace will be our guest for this show.

You'll hear:
- How does predictive help B2B marketers?
- Is predictive right for your company?
- What's the future of the predictive space?

Amnon has military intelligence background - unique background and insights into this space.

Predictive is a very general term used in many industries. Let's focus on B2B sales and marketing domain. 

Helping you to predict the likelihood of a particular person or buyer to buy one of your products
propensity of a particular person to respond to a particular message.

Predictive scoring
Predictive discovery
You are rating this person as a better match and then targeting them.

It isn't just lead scoring.
Very commonly companies/people look at it in this way and it's too narrow.